Facebook Marketing is a marketing tool that enables brands to reach the right audience thanks to its large user base and to achieve more effective results by creating ads based on demographics, interests and behaviour with detailed targeting options. With visual and video ad formats, you draw attention to your products, increase interaction and trigger actions that turn into sales. To use Facebook Marketplace, you need to upload the product records on your e-commerce site to the Facebook Product Catalogue. To upload the product catalogue, you must first register to the Facebook Business service and you can start transferring your products in ConnectProf.